ClickZ Luxury Footwear Newsletter - 10.31.2024

PLUS: Miu Miu x New Balance’s luxe mule sneakers drop at $1,170

Author

Sophie Bruxner-Randall
October 31, 2024 • Estimated Reading Time: 7 minutes

Insight of the Week 📖

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024: 

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Niche Nuggets 🔎

The Ganni Black Mid Shaft Biker Boot is a top trend in the Lyst Index's Q3 2024 report. Loved by celebrities like Michelle Obama and Taylor Swift, these versatile boots blend edgy style with comfort. Their popularity is driven by their adaptability to various fashion trends and seasons.

Miu Miu and New Balance have introduced a new luxury hybrid: the New Balance 530 mules, or "Miu-les." These slip-ons are a stylish evolution of their previous low-soled designs, now featuring a slide-on look. Available in aged black leather and faded suede light brown, these mules maintain the high-quality craftsmanship fans expect.

The collaboration continues to captivate fashion enthusiasts, offering a fresh take on the classic New Balance 530 sneakers. Priced at $1,170, these mules match the cost of their heel-covered counterparts. Miu Miu's innovative approach keeps the brand at the forefront of fashion, delighting both Miu girls and boys with luxurious options for the fall season.

Crocs Inc. delivered mixed Q3 2024 results, with its flagship brand showing strong momentum while HEYDUDE faced significant challenges. The core Crocs Brand's success, particularly in international markets with 15.5% growth, was overshadowed by HEYDUDE's 17.4% decline. Despite these headwinds, the company has maintained its earnings guidance while adjusting its full-year revenue growth forecast to 3%, focusing on strong cash flow management and continued debt reduction.

Veneda Carter has unveiled a new silver Timberland boot, adding to her glossy collection. The boots feature a mirror-like finish, dark grey collar, and matching laces. While release details are pending, anticipation is high following Carter's previous successful launches. Stay updated with the Highsnobiety App for more information.

Salehe Bembury is set to release the New Balance 530 "Bamboo" on October 29th. This collaboration, featuring a pale yellow design with a fingerprint motif, follows a successful Copenhagen giveaway. Stay tuned for more updates on this exciting release, which promises to captivate sneaker enthusiasts worldwide.

The Sorel x Proenza Schouler collaboration offers a chic, practical footwear collection, perfect for any weather. Featuring six styles, including mules and Chelsea boots, these designs combine Sorel's technical expertise with Proenza Schouler's fashion-forward appeal. Available in three colors, they ensure style without sacrificing comfort or functionality.

CLOT and adidas are set to release their Gazelle OG collaboration on November 11, 2024. This release features two styles: navy blue and white, both with gum soles. The shoes incorporate leather, suede, beaded stripes, and z-stitching, priced at $160.

Performance Pulse 📈

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

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