ClickZ Luxury Footwear Newsletter - 1.8.2025

Plus: Louis Vuitton x Murakami's nostalgia campaign that drives sales

Author

Priscilla Soedarpo
January 08, 2025 • Estimated Reading Time: 7 minutes

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Welcome to ClickZ Luxury Footwear, your essential newsletter for luxury footwear e-commerce professionals. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Miu Miu's New Balance 530 collaboration exemplifies exceptional design in a competitive sneaker market. Despite high demand, its quiet release went largely unnoticed. This high-priced, Italian-made shoe showcases Miu Miu's ability to innovate and surprise, striking a balance between style and subtlety, making it a must-watch trend in 2024.

Louis Vuitton reunites with Takashi Murakami to celebrate their iconic collaboration's 20th anniversary in 2025. The Re-Edition collection features over 200 pieces reviving beloved motifs. Two global releases will honor past designs with pop-ups and campaigns, including remastered films and actor Zendaya's involvement, fostering excitement and nostalgia.

Gucci crystal double G sandals are an impulsive buy due to their beauty despite their high price and impractical satin material. They require careful maintenance but offer elegance and a timeless style. Sizing varies, so trying them on is recommended. Despite the cost, sales offer better value opportunities.

BILLY’S celebrates its tenth anniversary by partnering with PUMA on a sophisticated sneaker line. The Suede V MIJ Billys 10TH, inspired by the 2015 MADISON model, features dual colorways: Chestnut Brown and PUMA Navy. These minimalistic sneakers debut with gold accents are available at BILLY’S from January 1st.

Maison Margiela's new Sprinter sneakers echo Nike's rare Moon Shoes from the 1972 Olympics. Crafted with premium materials, they lack the Nike swoosh but keep the iconic shape. Priced at $820, they're accessible compared to the Moon Shoes' auctioned price of $437,000. Available in three colorways.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Optimization Hub ⚙️

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experience

Influencer Marketing

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ClickZ is a Contentive publication in the DTC Ecommerce division