ClickZ Luxury Footwear Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Beatty for Fospha's BFCM live discussion on October 3

Author

Sophie Bruxner-Randall
September 25, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands. 

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok. 

📅 Date: Thursday, 3 October 2024 

🕒 Time: 11 AM EST / 4 PM BST 

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into: 

  1. Proven tactics to maximize peak period opportunities, shared live by experts 

  2. Strategies for capturing customers efficiently through a full-funnel approach 

  3. Insights on growing your customer base profitably with effective measurement 

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels 

Specialty Bites 🍪

Bodega and Crocs unveil their second collaboration, the Nict-Tech All-Terrain Clog 2.0, designed for dry climates. Featuring a rustic Sedona hue, woodland bark camouflage, and a brown ripstop pouch, these clogs will be available on September 27 for $90. The first collaboration is now on the secondary market.

Jimmy Choo is launching a second collaboration with Pretty Guardian Sailor Moon, featuring new shoes, bags, and accessories. This collection, celebrating the manga's 30th anniversary, will be available globally and online starting October 9, 2024. Expect more character-focused designs and exciting activations. Stay tuned for updates!

Birkenstock and Lingua Franca have launched their second Give a Damn collection, featuring embroidered Arizona sandals in black and white leather. Retailing at $350, 10% of proceeds support the Surfrider Foundation. This collaboration blends style with philanthropy, making a fashionable statement for a good cause.

Body of Work and San Antonio Shoemakers (SAS) are launching their second sneaker collaboration, the JV Mesh, at a Tokyo pop-up. The handcrafted shoes feature premium materials and come in two colorways. The launch highlights the brands' shared values of craftsmanship and modern design.

Crocs has launched a Wednesday Addams-inspired clog, drawing from the Netflix series. The "Wednesday Stomp Clog" features a gothic design with a platform sole, white collar detail, and exclusive Jibbitz charms. Priced at $89.99, it arrives just in time for Halloween, capitalizing on Wednesday's fashion icon status.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

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