ClickZ Luxury Footwear Newsletter - 09.12.2024

PLUS: Julianne Syjuco and Jimmy Choo unveil bespoke bridal footwear collection!

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ClickZ
September 12, 2024 • Estimated Reading Time: 7 minutes

Specialty Bites 🍪

New York-based designer Willy Chavarria has unveiled a new collaboration with Adidas Originals at his Spring/Summer 2025 runway show. This partnership, described as an organic union born from mutual inspiration, features 22 looks that challenge traditional sportswear norms. A highlight of the collection is the updated Adidas Jabbar sneaker, originally created for basketball legend Kareem Abdul Jabbar in 1978. Chavarria expressed pride in aligning with Jabbar's legacy, emphasizing the cultural impact of his achievements both on and off the court.

In addition to the Adidas collaboration, Chavarria introduced a new partnership with Allen Edmonds, featuring a split-toe derby oxford with a 54mm Cuban heel. This shoe, crafted in classic black box calf leather, aims to blend classic design with modern formality and gender fluidity. Chavarria envisions the shoe as versatile, suitable for both casual and formal attire.

The show, titled "América," celebrated the legacy of a nation built on dreams and resilience, highlighting diversity, beauty, and community within fashion. The event featured three runway movements: Fine Fashions, Willy Produce, and Community Center, each showcasing innovative designs in Italian cotton sportswear. The show opened with a performance by Latin Grammy-nominated artists Yahritza Y Su Esencia, who wore pieces from the new collection.

Chavarria's work continues to push boundaries, blending traditional elements with contemporary design to create a unique and forward-looking fashion narrative.

Christian Louboutin's new campaign featuring Honey Balenciaga voguing in neon heels has sparked mixed reactions. While some praise its inclusivity and historical nod to men in heels, others miss the brand's traditional image. The video, part of the "Storytime" series, has garnered significant attention online.

Filipina designer Julianne Syjuco collaborates with Jimmy Choo on a bespoke bridal footwear collection. The line features custom-made shoes adorned with pastels, laces, pearls, and crystals. Brides can personalise four iconic styles, adding initials for a unique touch. Available exclusively at Jimmy Choo Greenbelt 3, Makati City.

Kith and Giorgio Armani's new collaboration features three footwear styles: chukka boot, hiker boot, and loafer. The collection, inspired by four archetypes, will launch globally with pop-up events in New York, London, Milan, and Shanghai. Celebrities like Martin Scorsese and LaKeith Stanfield front the campaign.

Gigi Hadid showcased a chic look in chocolate brown crocodile-embossed boots while attending a dinner during New York Fashion Week. Her stylish choice reflects a broader trend among celebrities embracing fashionable boots this season. Other stars like Emily Ratajkowski and Jessica Simpson have also been spotted in trendy boot designs recently.

Industry Insights 🥨

Ralph Lauren's Spring 2025 show in the Hamptons showcased a blend of classic and modern styles, emphasizing family and optimism. The event featured high-profile guests and introduced new accessories, highlighting the brand's evolution and appeal to younger generations. The collection included diverse, recontextualized preppy sportswear.

Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

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