ClickZ Luxury Footwear Newsletter - 08.29.2024

Allen Edmonds' luxury launch and Dr. Scholl's vibrant tribute to Iris Apfel

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ClickZ
August 29, 2024 • Estimated Reading Time: 4 minutes

Specialty Bites 🍪

Michelle Obama wore a futuristic Monse outfit and Jimmy Choo heels at the Democratic National Convention to endorse Kamala Harris. Her ensemble, featuring a modern navy top and cropped pants, symbolized forward-thinking. The elegant Jimmy Choo pumps complemented her look, underscoring her sophisticated style and message of progress.

Allen Edmonds is launching the Reserve Collection, a high-end line of handcrafted shoes, at Bergdorf Goodman and Nordstrom. Featuring eight styles and priced from $800 to $3,000, the collection emphasizes American craftsmanship and luxury. The campaign, "An Exhibition Of Distinction," highlights the brand's commitment to quality and heritage.

Dr. Scholls Shoes celebrates its 100th anniversary with a capsule collection honoring the late Iris Apfel. The seven-piece line, featuring vibrant designs and personal touches, includes mules, sandals, and sneakers. This collaboration, one of Apfel's last, showcases her unique style and is available now.

Sarah Jessica Parker is closing her shoe line, SJP by Sarah Jessica Parker, after a decade. Launched in 2013 with George Malkemus III, the brand will shut its flagship New York store on August 25. The e-commerce site remains operational for now. The team thanks loyal customers and supporters.

Shoe brands are increasingly hiring female Chief Marketing Officers, with 55% of recent CMO appointments being women. This shift is driven by the search for diverse leadership and fresh perspectives, often from outside the footwear industry. The trend promises greater representation and future leadership opportunities for women.

Mesh shoes are a major trend for 2024, expanding beyond ballet flats to include Mary Janes, high heels, and sandals. These see-through styles, often adorned with glitter and rhinestones, are perfect for spring and summer. The article highlights 16 stylish options, emphasizing their versatility and ongoing popularity.

Performance Platters 🍽️

TikTok is revolutionizing peak season marketing, driving engagement and conversions through its unique blend of community, commerce, and entertainment. Brands should adopt a full-funnel approach, leveraging TikTok's advertising solutions to capture attention and influence purchasing decisions. This strategy promises significant business outcomes during the festive season.

B2B marketers in North America and Europe plan to boost social media and video content this year, driven by Gen Z's digital habits. Short-form social videos are seen as high ROI, with LinkedIn video uploads set to rise 45% YoY. This trend underscores the growing importance of video in B2B marketing.

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