ClickZ Luxury Footwear Newsletter - 08.14.2024

Discover Retail Innovations, New Partnerships, and Market Insights

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ClickZ
August 14, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Swarovski and Jordan Brand are set to make waves in the sneaker world with their first-ever collaboration, releasing 1,000 pairs of the Air Jordan 1 Low OG in 2025. This partnership, exclusively in women's sizing, promises a dazzling design featuring Swarovski's signature crystals. The sneaker, expected to retail at $1,000, will likely showcase a shimmering silver ""Stealth"" colorway, though exact details remain under wraps.

This collaboration marks a significant milestone for both brands. While it's their first joint venture, Nike and Swarovski have a history dating back to 2017. Their inaugural project, the Air Max 97 Silver Bullet, adorned with 55,000 crystals, set a high bar for luxury sneakers. Subsequent collaborations have included the Air Force 1, Air VaporMax 2, and Ja 1, each pushing the boundaries of design and craftsmanship.

The anticipation for the Swarovski x Air Jordan 1 Low OG is palpable. Sneaker enthusiasts and collectors are eager to see how the brands will blend their distinct aesthetics. Given Swarovski's liberal use of crystals in past projects, this release is expected to be nothing short of spectacular. The sneaker is slated for a May 15 2025 release, though dates may shift as the launch approaches.

Stay tuned for more updates, including in-hand images and official launch details. This collaboration is poised to be a standout in the sneaker industry, blending luxury and sport in a way that only Swarovski and Jordan Brand can.

Soletrader has launched a new high-performance ecommerce site in collaboration with BigCommerce, enhancing customer experience and operational efficiency. The site features an improved UI, seamless click & collect, optimized checkout, and multi-language capabilities. This innovation positions Soletrader at the forefront of technology, ensuring future readiness.

Vice President Kamala Harris and Minnesota Governor Tim Walz launched their campaign in Michigan. Walz wore Cole Haan Grand Atlantic Oxford Shoes, known for their comfort and style. These shoes, featuring premium leather and cushioned outsoles, are available at various retailers.

Industry Appetisers 🥨

Fashion for Good, with partners like Adidas, launches an initiative to revolutionize footwear sustainability. The focus is on materials, design, end-of-use processes, and traceability. This initiative aims to drive circularity and validate sustainable solutions, calling for innovators to join by September 2024.

Capri Holdings, owner of Versace, Jimmy Choo, and Michael Kors, reported a 13.2% revenue drop in Q1 FY25 due to declining luxury spending. Despite this, CEO John D. Idol remains optimistic, focusing on strategic initiatives and highlighting the addition of 12.6 million new consumers.

Performance Platters 🍽️

Instagram will prioritize views as the main metric for all media formats, replacing 'plays' for reels and 'impressions' for non-reels. This change aims to unify metrics across the platform, enhancing user understanding of content performance. Other metrics like accounts reached and interactions remain available.

The upcoming antitrust trial against Google could lead to significant changes in the online advertising industry. Compliance costs, increased competition, and the rise of alternative platforms and technologies are expected. Google's market share may decline, and it might need to diversify revenue streams and adapt to stricter global regulations.

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